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Hunter Valley Hampers Blog

Christmas Hampers and gourmet Food and Gift baskets Blog featuring local hunter valley food and wine ideas.

Gift Baskets for your Real Estate Business.
I was having lunch with a client of mine the other day and as is the case, the topic drifted to gift hampers. 
"I always wanted to do something like we do now, as you know all the marketing evidence points towards how effective gift baskets are," he paused, "but then just the thought of sitting down with some gift basket person and trying to convey what I had in mnd and them putting barriers between my vision and what they could deliver - it just sounded too hard.  And time consuming."


I had to agree.  I was even guilty of it initially, offering so many branding and merchandising options that the prospect was flooded and overwhelmed.  No sale would result.  The gift basket or gourmet hamper need would go unmet.  But I did Gourmet Hampers Australia and the prospect wanted a gift basket - why couldn't we agree and do business?

So I fune tuned my approach and limited my focus to three key areas.

- People want to savour the feel good factor of making a real estate transaction.  A Gift Hamper is an edible, fresh, share-and-enjoy experience for the recipient.  The gift basket extends the feel good period and lends weight to referrals by prompting word of mouth testimonials - even as the client shares the bottle of bubbles at a barbeque, or tries a new Hunter Valley Gourmet tapenade.

- The Gift Hamper is the perfect product placement for your branded merchandise.  Hunter Valley Hampers are proud of our artistic design and savvy presentation.  Your logo nestled amongst some of the Hunter Valley Vineyards finest food and wine makes for peerless brand association and a lasting impression of quality.

-Hunter Valley Hampers have been in business since 1988.  We offer easy ordering and a repeat corporate order function with FREE delivery that is the best in the Newcastle and Hunter Region.  You simply order, we deliver, no fuss, with the option of a convenient account. 

Don't compromise on delayed delivery and slow turnaround - we outcompete garage operations and kitchen table start ups because we have fulltime staff , delivery guys and a warehouse with 24 hour 1300 284 684 access, let alone our buying power and quality stockists. 

Hunter Valley Hampers is largely an online shopping store, though we still offer competitive hampers and gift basket solutions for real estate and commercial operations throughout the Hunter Valley and Newcastle.  Our Freshest Fruit Baskets have started to infiltrate the corporate gift giving scene, and let me tell you, they are impressive.  Every single person has commented on the quality of the fruit, the presentation and design, and the timely delivery.

For your "silent referral maximiser" gift baskets are a treat.  A treat for your smiling clients, and a treat for your bulging referral sales.
Call 1300 284 684 to make the switch, or start an effective ROI marketing campaign with gift baskets.

(C) B. Murphy Nov 2009.


What is a Gourmet Hamper?

Gourmet (def) a connoisseur of the delicacies of the table.  Of a standard required by a gourmet: first rate.
From the Old French for wine merchant's man
Hamper (def) a large basket... made from cane wickerwork etc.

When defining a Gourmet Hamper, perhaps it is best to relate to the root of the word where wine merchant's man is decribed.  Can you picture a medieval wine salesman, travelling around the villages of southern France, meeting the local pastry chefs and supplying the local Inns with wine? And the experiences he would absorb as he shares with all manner of providores and shop owners who have presented him with their own fine food wares?  This is where we are coming from we when think of gourmet.

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Gourmet Hampers: Best Return on Investment Merchandise

Gourmet hampers are an amazingly effective merchandising tool for your corporate brand.

Including your mainstream merchandise (like pens, coffee mugs, caps etc) as a part of the hamper increases the return on investment by making the separate parts integral to a greater whole.  Your brand is an asset built on feelings, attitudes, perceptions and testimonials that clients associate with your business.  Bundling all of your brand's merchandise and branded products together in the form of an easily transportable and well-presented gourmet hamper makes for a greater impact on your client, and a demonstrated increase in referrals, client appreciation and repeat customer testimonials.

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