www.huntervalleyhampers.com.au

Gourmet hampers are an amazingly effective merchandising tool for your corporate brand.

Including your mainstream merchandise (like pens, coffee mugs, caps etc) as a part of the hamper increases the return on investment by making the separate parts integral to a greater whole.  Your brand is an asset built on feelings, attitudes, perceptions and testimonials that clients associate with your business.  Bundling all of your brand's merchandise and branded products together in the form of an easily transportable and well-presented gourmet hamper makes for a greater impact on your client, and a demonstrated increase in referrals, client appreciation and repeat customer testimonials.

As an experienced and trusted gourmet hamper specialist, the impact of a well thought out gourmet hamper on clients and customers who have succesfully completed the sales transaction is clearly evident on our smiling repeat orders.  Please note the three key components to remember when putting together your corporate gift idea...

Recognition - Ensure your brand (company logo and product name) is instantly recognizable and is the main element of the gourmet hamper design.  Be careful - sometimes the gourmet hamper itself can overwhelm your actual brand and your hard earned merchandise.  Skilled gourmet hamper companies should be able to place your branded merchandise in such a way as to make your brand the key design feature.  Insist on this!

Relationship - Pay close attention to the idea that the actual products in the gourmet basket have some relationship (however tenuous) to your brand and most importantly, the product that is your brand.  For example, car dealerships from Hunter Valley Wine Country would be best suited placing a Hunter Valley Wine Country Wine in their wine hamper.  As a rule, geographic links are simple and easy.  But you can be as creative as your imagination allows...

Preference - Offer corporate clients a choice of two versions of their gift basket - so there is the opportunity to take ownership of the gift idea and think that it has been specially created for them for this particular sale occasion.  Of course this may not always be possible, but there is an alternative.  Have an easy insert for the gourmet hamper so that the sales team can quickly place the preferred item in the gourmet basket without undue effort.  Don't forget - it need not be a gourmet product, it may be a variation on your own branded merchandise.

Building your brand is about people knowing your business name (recognition), having a strong history of good testimonials and experiences with your brand/company (relationship), and personalising your client's touch with your brand so that they are actually encouraged to return to you and pick your brand above others (preference).  Is there an existing culture in your brand of meeting specific client needs and then delivering on service and products, so that the customer is left with a feeling that things will be done right, and that your gourmet hamper brand is trusted.

As a gourmet hamper alternative for a brand conscious business to confirm repeat and referral customers and encourage those same clients to refer your brand in positive terms to other potential clients, gourmet gift baskets are simply a must do for your brand. 

Most people react with mild amusement when they recieve a branded cap or logo pen; but when you present your sometimes frivolous branded merchandise in the context of a gourmet hamper, complete with food items, the client appreciation more than makes up for the modest extra outlay. 

Gourmet Hampers in Australia are a truly effective tool to maximise your brand's business return on investment for merchandise.

Call 1300 284 684 or order safely at our online shopping store www.huntervalleyhampers.com.au

Gourmet Hampers Australia Article written by Brendan Murphy © 2010.